Who I'm Searching For

I'm looking to partner with investors that truly believe in the mission of No Tribe.

Scenario A - Loan/Angel Investor

In Scenario A I am either looking for a friends/family loan or one or more angel investors to raise a total of $200,000.

This amount would allow us to rent a property and run all operations for 12-18 months with ample financial cushion to experiment and learn.

Scenario B - Real Estate Investor

In Scenario B I would partner with a real estate investor.

  • You own the property, I manage it - I do not have the capital to purchase the property. You will purchase and own the property and I will manage it.
  • I will upgrade the property - I will invest significant amounts of time/money into upgrading the property, which will increase the value of your investment.
  • You will provide reduced rent - You will provide reduced rent to No Tribe—especially in the early stages—in exchange for the property management, the property upgrades, and perhaps an equity or revenue share agreement.

Scenario C - Something Else

While Scenarios A and B are the most common financing arrangements for ventures of this nature, I am open to other financing arrangements that make sense.

The Opportunity

This is an amazing opportunity for the right investor. As you will see, this is a great time to start this venture, and Mexico City is an ideal city to start it in.

All new ventures come with risk, but I am doing everything possible to maximize revenue, minimize costs, and to tilt the odds in our favor.

In addition to realizing a healthy return on your investment, you will also have the opportunity to be a part of something genuinely special that has the chance to make a real impact.

The vision outlined below is for the first Crossroads location. We need to establish the pilot location in order to experiment and learn. However, the long-term vision is to establish a network of Crossroads in major urban areas throughout the world.

No Tribe is addressing real problems that are becoming more urgent. There is no shortage of opportunity.

I want to build something truly great. I just need some help to get started.

Please contact me at   info@notribe.org  if you have any questions or interest in investing in this project.

  The Property

The property will be a beautiful, older home in the Roma/Condesa neighborhood in central Mexico City.


  • Location - Needs to be in a safe area that is accessible to our customers.
  • Rooms - A mix of 3-7 smaller spaces with at least one larger space capable of hosting large events.
  • Rooftop/Patio - Either a rooftop or outdoor patio area capable of hosting outdoor events.
  • Sound Profile - It must have enough privacy or sound insulation to allow for the hosting of events without disturbing the neighbors.

The Numbers

  • Size: 5,000 - 15,000 sqft
  • Purchase Cost: Approx. $750,000 - $1,500,000 USD ($17,000,000 - $35,000,000 MXN)
  • Monthly Rental Cost: Approx. $6,000 - $15,000 USD ($130,000 - $350,000 MXN)
  • Zoning: Mixed or commercial zoning as is appropriate for use as a school/social club.

  Why the Time is Right

This is a particularly good time for this type of investment. Due to current economic conditions, real estate in Mexico City will temporarily be available at a steep discount.

A Good Time to Invest

  • Exchange Rate - 1 US Dollar is currently worth 22-25 Mexican Pesos (MXN). As recently as the end of 2008, 1 USD was worth 10 MXN. It is likely that the dollar is currently in a particularly strong period that will not persist.
  • Recession - The Mexican economy was slipping into recession prior to the Covid-19 crisis, the crisis will amplify those difficulties and drive down real estate prices in the near term.
  • Roma/Condesa Market - Furthermore, the Roma/Condesa area is saturated with the types of businesses that were hardest hit by the Covid-19 crisis (restaurants, bars, hospitality, schools). This will further drive down commercial real estate prices in these neighborhoods in the near term.
  • Economic Recovery - While the Mexican economy will struggle in the near term, in the medium term it will gain a significant boost as US companies increasingly move their manufacturing from China to Mexico.

A Good Time to Invest

  • Economic Recovery - While the Mexican economy will struggle in the near term, in the medium term it will gain a significant boost as US companies increasingly move their manufacturing from China to Mexico.

Our Mission
No Tribe is trying to solve a fundamental human problem that is only getting worse

  An Ancient Human Problem

There can be no doubt that our innate moral emotions and instincts were acquired in the hundreds of thousand years—probably half a million years—in which Homo sapiens lived in small hunting and gathering groups and developed a physiological constitution which governed his innate instincts.
These instincts are still very strong in us. Yet civilization developed by our gradually learning cultural rules which were trans­mitted by teaching and which served largely to restrain and suppress some of those natural instincts.
- A conversation with Friedrich A. von Hayek

Ancient Instincts, Modern Values

The above quote is from a brilliant talk given by famed economist Friedrich Hayek. According to Hayek, all of us learn cultural rules which enable us to have a modern civilization, but which need to be learned because they are in direct conflict with our very strong natural instincts.

For the small hunting and gathering band, consisting of twenty-five to fifty people, there were two overruling moral concep­tions which today we describe with the terms “solidarity” and “altruism.” Solidarity means common purposes pursued together with our fellows...
...The new manners of conduct were not adopted because anybody thought they were better. They were adopted because somebody who acted on them profited from it and his group gained from it, and so these rules, without anybody under­standing them—that is very important for the later part of my argu­ment—without anybody understanding in what way they benefited their community, gradually came to be generally accepted.

All of us have instincts that served us very well when we lived in small groups of hunter/gatherers, but these instincts have been actively suppressed as civilization has developed.

There is a fundamental mismatch between our ancient brains and our modern environment and learned values. And this mismatch is at the heart of a large percentage of all the problems that we see in the world today.

No Tribe Pillars

An important part of addressing a problem is understanding the system in which the problem arises. At No Tribe we understand the conflict between our ancient brains and modern environment, and the 3 pillars of No Tribe map directly on to our fundamental human needs.

In general, adults thrive when they have community, growth, and purpose. And they struggle when one or more of these are missing.

  • Community - As humans we hunger to be part of a group that genuinely knows and cares about us, and this desire is very understandable. For our ancestors, being embraced by a tribe was the difference between survival (and a chance to have children) and death without offspring.
  • Growth - Status within the tribe was also of vital importance to our ancestors, and status was largely determined by an individual's ability to contribute to the tribe. Our brains reward incremental, personal growth because this is how we increase our capacity to contribute to the group (and thus our status).
  • Purpose - For our ancestors, survival—and having living descendants—was very much a team sport. The thriving of an individual meant very little if the tribe as a whole did not thrive. This is the origin of our instinct to contribute to something bigger than ourselves. The tribes that thrived were those with members that contributed to the common good.

Why This Will Work
While all new ventures have risk, we have several advantages that tilt the odds in our favor

  Market Overview

Mexico City is an ideal location to open the first No Tribe Crossroads.

Target Market

Our target market is made up of several groups:

  1. Expatriates and adults that have moved to the city from other parts of Mexico
  2. Organizations that offer any type of adult education
  3. Social impact organizations
  4. Clubs and organizations that need a physical space to meet

Market Conditions

  • The city has a total population of over 20 million people, including about 1 million expatriates
  • Of those, roughly 700,000 are from the United States
  • A significant percentage of these expatriates are concentrated in the Condesa/Roma area of the city, where our pilot Crossroads will be located
  • There are hundreds of adult education organizations in the city, many of which need additional physical space.

  Revenue and Costs

From the very beginning we will be smart about minimizing costs and maximizing revenue.

Maximizing Revenue

There are many educational institutions throughout Mexico City in beautiful, older homes. A large percentage of them receive all (or almost all) of their revenue from an in-person education experience. But the future of education will belong to organizations that use their physical space intelligently. Organizations that carefully consider when it makes sense to offer a course that's fully online, vs. hybrid, vs. face-to-face.

Rental expenses will be a large percentage of our total costs, and we will maximize our revenue per square foot in the following ways:

  • Online/Hybrid Education - While we will rent our physical space to outside educational organizations, we will also develop educational offerings of our own. The majority of these offerings will either be 100% online, or will be hybrid courses that are a mixture of face-to-face and online.
  • Evening Space Utilization - A large number of physical schools are underutilized in the evenings. Our facility will transform into a Social Club in the evenings.
  • Weekend Space Utilization - Additionally, we will rent our space to organizations on the weekends for a variety of events.

If we handle these initiatives intelligently, our revenue per square foot could be 5x that of an equivalent school in Roma/Condesa.

Minimizing Costs

While this is a new concept and we don't have any 100% equivalent competitors, our costs—especially our labor costs—are minimal when compared to our competition.

  • No Full-time Faculty - For courses that we offer ourselves, our teachers will teach courses on contract (perhaps with a revenue share agreement).
  • No Administration Costs - We will not seek to become an accredited institution of any kind. This will eliminate all the administrative and overhead costs that are associated with operating as an accredited institution.
  • Inexpensive Contract Workers - The cleaning and maintenance of the facility can be contracted out at very low cost in a city like Mexico City.
  • Few Full-time Staff - Due to the nature of our operations, there is very little need for full-time staff. Only 1 or 2 would be required during the early stages of operation.

Example Monthly Costs/Revenue


Facility: $10,000
Staff: $7,000
Other: $3,000
Total: $20,000


No Tribe Courses: $12,000
Edu Org Space Rental: $12,000
Social Club: $15,000
Other Events: $6,000
Total: $45,000

  The Details that Matter

The market is there. The need is there and growing. Success or failure is going to come down to having the right people and details of execution.

The Details

This video is a very interesting discussion about the future of commercial real estate in a post Covid-19 world. One of the most interesting points that they make—and one that I agree with—is that in the future you don't want to be providing an average experience to your customers. You will either want to provide a low-cost experience, or you will want to provide an exceptional experience, but the middle of the market will be in trouble.

An underrated trend is the increased convenience and comfort of remaining at home. The at-home experience is becoming better every day, and this is not a trend that is likely to reverse. When people do leave their house, increasingly it will be for an exceptional experience, not an average one.

Going forward, those that provide in-person experiences will have to provide exceptional ones. And the things that make experiences exceptional are often tiny details that many people miss, but that are incredibly important.

At No Tribe we want to provide:

  • Exceptional educational experiences
  • Exceptional community
  • Exceptional events

We don't want to offer good classes or community experiences, we want to offer life-changing ones. And we will obsess over the details that make that possible.

The Right People

There are a few frameworks that I use to inform the type of people that I want to work with.

The Ideal Team Player

The first one is from Patrick Lencioni's book The Ideal Team Player. Lencioni identifies the ideal team player as someone that is Humble, Hungry, and (People) Smart.

High Cause/Low Ego

The second framework is from an interview of a US Senator that I listened to. This Senator identified the people that he liked to work with as high cause (i.e. highly motivated by the cause) and low ego.

Ironically, I'm not sure that this senator's ego is especially small, but that framework resonated with me and I think it's smart.


What neither of these frameworks address is talent, which matters a lot, and which I value a great deal. Much of the success of No Tribe will depend upon finding talented people that can simply execute at a higher level than the competition.

A high level of talent is very often accompanied by lack of humility and a large ego, so these people are difficult to find. Fortunately, I have experience finding this type of rare person, and I am committed to doing it at No Tribe.

  Dedication and Expertise

My previous experience has prepared me for this challenge, and I am completely dedicated to making this work.


At some level, anyone that is investing in this project is also investing in me as an individual. This project is born out of my previous experiences, and I believe I have the relevant expertise that's needed to make it a success.

  • Adult Education - I have been involved in education at all levels (child to adult) and in a variety of contexts for almost 20 years. My primary interest has always been in adult education, and education reform has been a focus of mine for my entire adult life.
  • Next Generation Education - I have been especially interested in where education is headed in the future, as it is a sector in desperate need of reform. At the University of Texas I was able to implement next-generation education experiences as the director of the Digital Media Institute for 9 years. I have taught and implemented many face-to-face, hybrid, and online classes.
  • Education Technology - No Tribe's online and hybrid courses will need to be delivered via technology platforms. I have a Master's degree in Educational Technology from the University of Texas, and over 15 years of experience designing and building educational technology projects. On many of these projects I have acted as both the designer and software developer.
  • Team Building - As the director of the Digital Media Institute I managed a team of 10-20 people that functioned at an extremely high level. I know how to find, recruit, train, and manage a group of very talented individuals that need to work well together.
  • Community Building - I ran a design and development bootcamp for the Digital Media Institute, and managed a technology lab that was its own community. While community building is something I am good at, this is an area where I am actively trying to learn more and improve. I want No Tribe to be one of the best community building organizations in the world.
  • Understanding My Weaknesses - I have a good understanding of both my strengths and my weaknesses, and I am great at building a team of people whose strengths complement my weaknesses.


This is the cause that I care about and the problem that I want to work on. The seeds of No Tribe were planted in my mind over 20 years ago, and I've been thinking about this project in some form since then. I know that this will be an extremely difficult endeavor, but I am committed to seeing it through until the end.

  • Passion Project - For me this is not a project to try for a while before I move on to the next thing. This is the problem that I truly care about, the problem that I think about all the time, and the problem that I will most likely work on for the rest of my career.
  • Perseverance - As the co-founder of Diamond Tree I have been working 7 days a week for the last 5 years. I understand the time and dedication that it takes to build a new business, and I am completely accustomed to the grind of doing it.
  • Humility - This will be hard, and there is an incredible amount to learn. In every way that I can, I am setting up No Tribe so that we have ample time and resources to experiment and to learn from our failures. I'm also having as many conversations as I can with people that have experience with ventures like this. As much as possible, I want to learn from the experience and mistakes of others.

In Conclusion

It is obvious that I believe No Tribe has an exceptional amount of potential. The right investment partner will be excited by the vision I've laid out, and will believe that I am the right person to lead the organization and realize that potential. They will see not only the investment opportunity, but the opportunity to make a legitimately positive impact as well.

While I believe this is a great moneymaking opportunity for an investor, quite frankly it is the potential for positive impact that most excites me. I believe in the cause, and I'm looking for partners that do too.

Please contact me at   info@notribe.org  if you have any questions or interest in investing in this project.